Blank Circular Economy
Business Model
Project Description
The high level of pollution and use of non-biodegradable resources in the manufacture of surfboards, together with the high level of tourism that the same sport has in El Salvador, were the central needs and problems to be solved with this business model.
The high level of pollution and use of non-biodegradable resources in the manufacture of surfboards, together with the high level of tourism that the same sport has in El Salvador, were the central needs and problems to be solved with this business model.
Applying the circular economy, a surfboard service and product line was developed. This is how the “Blank” brand and its sales space were created to develop this business model. This includes the accessible table repair service in the capital of El Salvador and the manufacture of furniture using this same raw material, prolonging the life of these non-biodegradable products.
IMPACT OF SURFING ON THE ENVIRONMENT
Surfing is a sport whose fundamental base is the sea and the waves. However, the annual production of surfboards reaches the figure of 750,000 units, creating around 220,000 tons of CO2 in its production in addition to other polluting chemicals. To give an example of dimension, a single longboard (the largest type of board) emits 1,000 lbs of CO2 compared to a flight from Los Angeles to Hawaii, which emits 760 lbs of CO2.
Surfing is a sport whose fundamental base is the sea and the waves. However, the annual production of surfboards reaches the figure of 750,000 units, creating around 220,000 tons of CO2 in its production in addition to other polluting chemicals. To give an example of dimension, a single longboard (the largest type of board) emits 1,000 lbs of CO2 compared to a flight from Los Angeles to Hawaii, which emits 760 lbs of CO2.
Segment Profile
TRAVELING SURFER: Travel to enjoy the famous waves of El Salvador. He doesn't have as much money with him and travels alone, willing to meet new people and live experiences.
TRAVELING SURFER: Travel to enjoy the famous waves of El Salvador. He doesn't have as much money with him and travels alone, willing to meet new people and live experiences.
ECO-FRIENDLY BEACH LOVER: This person is already more familiar with the idea of taking care of the planet and natural resources. He is a lover of the beach and spending time in the sun, so he is attracted to the selection of products and above all to the brand principles.
Value Proposition
Our surfboard repair, restoration and recycling (reuse) service helps surfers concerned about the impact of their sport on the environment. They want to feel safe when surfing and be proud of having their board in good condition, without the informality of current business models, through the implementation of memberships, guarantees and service standardization.
As a final result, a brand manual, a practice and communications strategy book and 3D models of possible furniture products were prepared. Also a Journey map for each type of service to offer and a space book which contains all the architectural plans for the elaboration of the store space for the brand.
